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behavioural profiling



​DiSC® is an acronym for the four primary dimensions of behaviour:

Dominance – direct, results-oriented, strong-willed and forceful.
Influence – outgoing, enthusiastic, optimistic and lively.
Steadiness – even-tempered, accommodating, patient and humble.
Conscientiousness – analytical, reserved, precise and systematic.


​Because DiSC profiles describe behavioural style, they are ideal tools for the work environment. While measuring a person’s personality type can be helpful, we can’t really ask that person to change their personality. It is appropriate, however, for an organisation to ask people to adapt their behaviour to become more effective in the work environment.

In particular, managers and leaders become more adaptable when they understand the impact of their behaviour on the work environment, and the impact that environment has on employee engagement, commitment and productivity. They learn to adapt the way they communicate and relate to the different motivational needs of the people they work with.

The most recent DiSC profiles from Inscape Publishing Inc. are application specific. These tools don’t just provide the individual with an understanding of their own behavioural style. Their profile gives them specific application strategies for improving communication, relationships, and results with others of different styles. Here is a summary of the profiles:

EVERYTHING DiSC® WORKPLACE PROFILE
This profile can be used with everyone in the organisation, regardless of their title or role, to build more effective relationships and improve the quality of the workplace. Free comparison reports enable two participants to understand their similarities and differences and work together to build better relationships

EVERYTHING DiSC® MANAGEMENT PROFILE
This DiSC-based management profile helps that helps managers to understand themselves, create more effective relationships with their employees, and understand their own manager’s style.

EVERYTHING DiSC® WORK OF LEADERS
Everything DiSC Work of Leaders approaches leadership as a one-to-many relationship, as opposed to the one-to-one relationship of management. This profile, using the framework of Vision, Alignment, and Execution, focusses on tangible steps directed at leading a group or organisation toward their desired outcomes. 

EVERYTHING DiSC® SALES PROFILE
​The Everything DiSC Sales profile teaches salespeople how to connect better with their customers and increase sales effectiveness using the power of DiSC. Salespeople learn to communicate better and improve their sales relationships.

Executive Mind & Co uses DiSc behavioural profiling within its coaching, strategy and consulting programs . It also delivers unique high quality facilitated programs for teams.